Let's Lake Mac

Lake Mac is a city unlike any other.

A city of vibrant communities connected by new ideas and life by the lake. A city of beaches, forests and next-generation thinking. A natural playground for progress and possibility.

To live here is to be connected. To be part of a true community who value creativity and collaboration, wellbeing and sustainability, opportunity and diversity.

Together, we believe in shaping our own future — not waiting for it. Building on our city vision, we look ahead with purpose, working to make tomorrow greater. For our city. For our environment. For each other.

Alive with energy and optimism, we are home to exciting adventures and industry, new experiences and innovation.

We are making better happen. We are inspired. We are Lake Mac.

At the heart of our brand strategy is the concept of Lake Macquarie being NSW’s most vibrant destination for business and lifestyle. A place of excitement and adventure, surrounded by connected communities and a home ground for creativity and innovation.

These pillars shape our story:

• We live in a natural playground

• We are leaders in digital transformation

• We are home to excitement and adventure

• We are home to industry leaders and innovators

• We are progressive partners in a prime location 

Let's share your story We want to meet the people who make our city unique and exciting – the innovators, local legends, business owners, sports heroes, new residents and everyone in between. If you have a unique story, big achievement or passion for our city, we’d love to share your story.

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