Survey aims to shed light on sports kicking goals in Lake Mac

Published on 17 September 2019

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A survey gauging the economic benefit of sports events and activities across Lake Macquarie will help shape millions of dollars’ worth of investment in years to come.

Lake Macquarie City Council launched the survey today via its Shape Lake Mac site, aiming to gather information from professional and amateur sports associations, groups and clubs.

Manager Arts, Culture and Tourism Manager Jacqui Hemsley said sport was an integral part of Lake Macquarie’s culture and identity.

“This is the first time we’ve addressed sport’s impact on driving our local economies, and we are really interested in what the results will be,” Ms Hemsley said.

“We want to ensure we have our finger on Lake Macquarie’s sporting pulse.”

Lake Macquarie’s reputation for hosting major sports events is growing, with recent successful events including the NSW Surf Life Saving Championships, Port 2 Port mountain bike race, the Lake Mac City Pro Junior surfing contest and the Gymnastics NSW Country Championships.

“Our City is a fantastic destination for sporting groups, and a playground for major recreational and competitive sports events,” Ms Hemsley said.

“This survey will help us establish a new level of understanding about where we should best invest, promote and support sports activities. It will also help us identify and pursue opportunities to boost sports tourism in Lake Macquarie.”

Information from the survey will help determine which sports attract local, regional and interstate events, how many participants they attract each year and how many other people come to Lake Mac to attend as spectators.

It will also look at what times of year are busiest for any given sport, the cost of annual club memberships and the number and type of paid staff involved.

Another section of the survey assesses the sporting community’s opinion of Council’s facilities – how well they are maintained and whether Council adequately supports sports organisations.

https://shape.lakemac.com.au/sports-tourism-survey open until Friday 4 October 2019.